Blue4You solutions

Audit & strategy

At Blue4You , strategic analysis comes first and remains central during the whole process of development; never loosing sight of what your objectives, needs and expectations are.

We never hesitate to spend time on learning what you do, who you are, what your message is and who you want to communicate it to. This understanding is our raw material to build customer-tailored interactive communication solutions.

Therefore, a mission at Blue4You always starts by auditing your existing interactive communication and formalizing an efficient strategy focused on your targets.

Actually, audit and strategy has become so central in our approach that it is now an activity of its own. An increasing number of customers commission us as an independant consultant to review their interactive communication and to help them drafting precise terms of references meant to sharpen their tendering process.

Website development

Your website is your direct link to your customer and visitors. It is one of the most powerful tools. To be efficient, you have to draw targeted viewers to your website and, once they are there, to simultaneously capture the hearts, minds, and imaginations at a glance.

Blue4You has built a strong expertise in the development of dynamic web-based solutions for corporate and institutional customers alike. Our web development services are wide-ranging, from creative and interface design through to database design, back-end integration and e-commerce development.

With Blue4You, you can relax in the knowledge that we are always on hand, addressing your web issues and responding to your requirements as if they were our own.

Blue4You solutions are not only perfectly tailored and state-of-the-art, we also pay extra respect to accessibility norms (W3C, WAI…), page optimization and referencing… not to mention our deep sense of ethics and strict code of conduct, the corner-stone of our customers’ relationship.

CMS & dynamic applicaion

Dynamic functionalities add an extra dimension to your website, empowering it as a strong multidimensional communication tool.

Blue4You team of talented strategists and developers have gathered a strong expertize in implementing the most accurate tools amongst a wide selection of customer-tailored and open-source solutions.

Focused on user-friendliness, technical accuracy and intuitive graphic features, using Blue4You dynamic applications is a child’s play thanks to an appropriate teaching by our staff:

• Content Management System
• E-business consulting
• Intranet
• Extranet
• Databases
• E-learning tools
• On-line survays
• HTML newsletters generation tools

… are some of the dynamic tools we create and implement on a regular base.

e-marketing

Just as with any successful offline activity like direct mail and press advertising, we take the time to develop a keen understanding of your market before creating a internet marketing strategy that will ensure you spend the least amount of money to generate the highest amount of quality leads.

To reach your communication target with E-marketing tools, you will have to blend a good layer of strategic analysis, some outstanding graphic and technical skills as well as a substantial pinch of inspiration… all ingredients that are in no short supply at Blue4You.

• E-mailing
• E-newsletter
• E-gaming
• Banner advertising

... just a few amongst the many targeted internet marketing tools we create to drive potential contacts to your site in the most cost-efficient way.

Multimedia

Why not use technology to build your brand across a range of media ? Strengthen clients’ relationship via a cutting edge and creative use of technology ? Innovate to excite and stimulate your customers or simply build a consistent look and feel throughout your marketing campaign.

Whether you are looking to develop a professional presentation, inspiring animation or addictive game, Blue4You can work with you to create an interactive experience your clients will love.

Our Multimedia services include:

• e-TV, audio and video bradcasting
• CD-Rom Development
• Flash Animation
• 3D Animation
• Graphic Design
• ...

Whatever your business, we can use multi-media to give your brand, company or product presentation another dimension, making it more interesting, engaging and therefore more effective.

Optimization & norms

Search engine optimisation is a specialist area.

At Blue4You, we have the skills and experience to analyse your requirements and develop a solution to drive targeted traffic to your site.

Our services include :

• website assessment
• detailed keyword analysis
• search engine/directory submissions
• advice on areas such as sponsorship and pay per click.
• ...

We also provide a range of managed services that include constant tracking, reporting and monthly reports and recommendations.

Besides, Blue4You pays special attention to the respect of W3C norms in order to guarantee optimum accessibility to your website from the main browsers.

Our team is also geared to integrating special features to facilitate browsing by sight-disabled people.